Amazon Influencer Program

BRAND EXPERIENCE IN A BOX

Designed for the Amazon Influencer Program, Amazon Fall reimagines familiar café culture as a collectible, design-led gifting experience. Everyday café cues: cups, trays, order tickets, and coasters are elevated at an exaggerated scale, transforming the ordinary into a moment of playful discovery. Created to engage Amazon’s fashion, trends, and lifestyle creators, the unboxing unfolds as an interactive journey, inviting recipients to lift, slide, peel, and explore each element while seamlessly blending tactile storytelling with content-ready moments built to spark curiosity, engagement, and social sharing.

DESIGN DETAIL SPOTLIGHT

The creative direction draws directly from café ephemera, translated through premium materials and precision engineering. Oversized vessels are constructed using rigid board, smooth matte wraps, layered die-cuts, and custom-moulded cup lids developed through extensive R&D for durability and detail. A calming powder blue palette is paired with espresso browns and buttery yellow accents, brought to life through high-quality litho printing, textured typography, embossed finishes, and graphic overlays. Collateral echoes everyday café moments—flyer-style inserts, coaster-shaped educational pieces, loyalty-card stickers, and personalized cups.

RECIPIENTS

The Amazon Fall experience was delivered to 150 fashion, trends, and lifestyle influencers across the Amazon Influencer Program. Each mailer was designed to inspire tactile engagement, elevate unboxing content, and transform packaging into a multi-sensory, shareable design object, bringing a familiar café ritual to life through a refined, playful, and highly social gifting moment.