Amazon Influencer Program

BRAND EXPERIENCE IN A BOX

To accompany the Amazon Influencer Program’s K-Beauty Slumber Party, an immersive creator event from Another A Story, we designed a mailer that carried the same dreamy, self-care focus into a soft, girly world of pink silk, glossy textures, and indulgent self-care. Featuring products from Patented Peptide-132, Laneige, Abib, Medicube, Innisfree, Sulwhasoo, and Mediheal, the box transformed the ritual of unboxing into a continuation of the night itself: playful, sparkling, and sweetly nostalgic. The concept centered on “beauty wrapped in clouds,” turning the moment into a feminine escape that felt effortless, imaginative, and entirely shareable.

DESIGN DETAIL SPOTLIGHT

We built the gifting experience around the same joyful palette as the event, bringing soft pinks, sky blues, sunny yellows, and fresh greens into a tactile, premium presentation. A glossy cloud mailer with iridescent graphics and spot-gloss detailing set the tone, while heart-, star-, and cloud-shaped packing peanuts added a whimsical twist. Inside, printed collateral took the form of a Q&A card deck guiding recipients through product benefits, supported by keepsake pieces like a personalized pillow or silk scrunchie to tie the mailer directly into the sleepover theme. Every surface, from the glossy logo to the dreamy cloud-line accents, was designed to feel sparkling, elevated, and collectable.

RECIPIENTS

Gifted to Amazon’s top k-beauty and skincare creators, the mailer extended the momentum of the K-Beauty Slumber Party into a new wave of content that blended slumber-party nostalgia with ritual-driven beauty storytelling. Designed as a cohesive world, the mailer seamlessly bridged the event atmosphere with the take-home experience, inspiring creators to share the dreamy, indulgent energy across their communities.