Amazon

Brand experience in a box

To drive excitement around Amazon Pet Day, we produced a meticulously detailed mailer for top pet content creators. The creative celebrated a range of Amazon's pet brand partners, alongside multiple bespoke touchpoints, including a custom wooden pet crate, personalised pet merch and a playfully designed Amazon Pet Day broadsheet newspaper. The gifting activation generated unique unboxing content across social platforms, driving consumer engagement with Amazon's Pet Day deals event.

Design detail spotlight

The color palette was inspired by ‘dichromatic vision’, focusing on the spectrum of hues that dogs, cats & other pets are believed to perceive best.

Recipients

Niche and macro content creators