Amazon Influencer Program

Brand experience in a box

To celebrate the start of summer, we designed a series of dreamy gift boxes for the amazon influencer program—designed to ignite nostalgia and spark joy. These amazon summer beauty + fashion boxes were sent to 300 creators across the U.S., Blending whimsical design with sun-drenched product discovery. Inspired by the iconic ice cream experience, our playful packaging transformed each delivery into a moment of childlike wonder—evoking boardwalk days, balmy nights, and carefree color. Inside, creators discovered a curated edit of seasonal essentials from beloved brands. From haircare to fragrance to summer-ready style — with every detail carefully designed to fuel social sharing, boost brand love, and drive engagement during a key retail window.

DESIGN DETAIL SPOTLIGHT

The packaging palette took cues from retro ice cream trucks, featuring buttery yellows, creamy pinks, and cool greens – colors that popped both in feed and IRL. From popsicle-stick boxes to polaroid-style product inserts, every element was tailored to create a highly shareable unboxing moment, infused with summer nostalgia.

RECIPIENTS

U.S. based fashion + beauty + lifestyle content creators