Amazon Influencer Program

Brand experience in a box

Created for 300 U.S.-based fashion, beauty, and lifestyle creators, this summer gifting experience for the Amazon Influencer Program was designed to spark nostalgia and joy through playful, sun-soaked storytelling. Inspired by the classic ice cream experience, the mailer transformed seasonal product discovery into a whimsical unboxing moment, showcasing a curated edit of beauty, fashion, and lifestyle essentials while driving social sharing and engagement during a key retail period.

DESIGN DETAIL SPOTLIGHT

The visual language drew from retro ice cream trucks, featuring buttery yellows, creamy pinks, and cool greens that felt vibrant both on social and in person. Popsicle-stick boxes, Polaroid-style product inserts, and nostalgic graphic details worked together to create a highly shareable experience inspired by carefree summer memories.