Aveda

BRAND EXPERIENCE IN A BOX

Created for 1,500 creators and KOLs across 14 global markets, this sustainability-led gifting experience introduced Aveda’s One For All Leave-In Elixir through a mindful, sensorial approach to hair care. Rooted in botanical inspiration and planet-conscious design, the mailer paired elevated tactility with purposeful materials to create an experience designed to be felt, reused and remembered.

DESIGN DETAIL SPOTLIGHT

A custom bamboo bag with subtle laser-etched detailing housed the elixir within a graphic printed fitment, accompanied by an organic cotton dust bag. FSC-certified materials, soy-based inks, biodegradable tape and a seed paper sticker carried Aveda’s sustainability commitments through every layer of the experience, from doorstep to final reveal.