Carolina Hererra

Brand experience in a box

We fully embraced a conceptual approach to design for this highly bespoke pr mailer for Carolina Herrera, and the launch of the brand’s new masculine fragrance, bad boy elixir. Rooted in storytelling and tactility through the overarching theme of gamification, the experience was crafted to be highly interactive and designed to live beyond the unboxing moment. This gifting activation immersed recipients in the essence of the fragrance, the brand’s wider messaging around craftmanship and ingredients, as well as shining a spotlight on the striking design of the bottle itself.

DESIGN DETAIL SPOTLIGHT

Stylishly paying homage to the woody and leathery notes in the fragrance, we produced a hand-made sliding lid wooden box, that transformed into a tic-tac-toe board. This was accompanied by a custom leather pouch that housed the game’s pieces, alongside a bespoke lightning bolt key charm, as a nod to the bottle’s unique design.

RECIPIENTS

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