Carolina Herrera

Brand experience in a box

Designed as a high-impact holiday gifting moment, this mailer introduced Carolina Herrera’s limited-edition Good Girl Bowtastic bottles to 100 female influencers. Created to drive seasonal buzz, gift guide inclusion, and social content, the experience drew inspiration from the opulence of the opera, translating Good Girl’s bold femininity into a theatrical and highly collectible unboxing moment.

DESIGN DETAIL SPOTLIGHT

A structural die-cut rigid box wrapped in soft-touch finishes, foil-stamped branding, and Pantone-matched velvet ribbons created a dramatic sense of anticipation. Deep reds, golds, black, blush, and navy balanced classical theater references with modern fragrance codes, delivering a tactile, camera-ready experience designed for social and press.