Carolina Herrera

BRAND EXPERIENCE IN A BOX

For Carolina Herrera’s La Bomba, the focus was on bringing the unboxing of the brand’s new fragranceinto a more immersive and discovery-led experience. The approach introduced layers of interaction, ensuring the mailer felt dynamic, memorable, and designed for content capture. While the fragrance remained the hero, it was supported by a cohesive design system and additional discovery touchpoints that captured wider campaign visuals and core brand guise.

DESIGN DETAIL SPOTLIGHT

A dramatic winged opening provided a beautiful nod to the fragrance’s butterfly coding, while celebrating the striking bottle in full glory. A built-in drawer created a sequential reveal with interaction; holding a silk scarf that provided a wearable extension of the experience beyond the fragrance itself. Additional, custom merch, included a butterfly-shaped resin hair clip and temporary tattoo sheets, introducing playful, collectible elements that placed the brand among emerging cultural trends.

RECIPIENTS

300 creators and VIPs across 3 global markets.