DRMTLGY

BRAND EXPERIENCE IN A BOX

Created for 50 VIP creators and 500 mass seeding recipients across the US, this music-led gifting experience introduced DRMTLGY’s Needle-less 4D Volumizing Lip Treatment through a highly personal, culture-driven concept. Blending clinically backed skincare with music, the mailer translated the product promise of visibly fuller, smoother and more hydrated lips into a memorable keepsake designed to live beyond the unboxing.

DESIGN DETAIL SPOTLIGHT

A custom-branded record player became the hero of the experience, paired with a vinyl-inspired product fitment that integrated the lip treatment into the reveal. Each mailer was accompanied by a creator’s favourite record, adding a personal layer to the experience and transforming traditional product seeding into a story-led moment designed to be played, displayed and shared.