Estée Lauder

BRAND EXPERIENCE IN A BOX

Created for 3,000 creators, VIP media and friends of the brand across eight global markets, this luminous gifting experience celebrated Estée Lauder Glimmer through a sensorial journey of light, movement and discovery. Sculptural in form and layered in its reveal, the mailer transformed fragrance discovery into a collectible moment designed to spark interaction, conversation and sharing.

DESIGN DETAIL SPOTLIGHT

The circular vessel opened through dual wings to reveal the fragrance illuminated at its center, framed by a soft peach and gold palette, embossed ripple detailing and metallic accents. A hidden drawer housed custom brand keepsakes, including a bracelet pouch, while a specially engineered card revealed hidden messaging when sprayed with the fragrance, extending the experience through an interactive sensorial touchpoint.