Fresh Beauty

BRAND EXPERIENCE IN A BOX

To celebrate Fresh’s iconic hydration heroes, we created a serene sensorial unboxing that transformed skincare into a moment of ritual. A frosted acrylic mailer, shifting from soft grey to Fresh’s signature soy green, invited recipients into a world of modern botanical luxury. Sliding open the translucent drawer revealed the Soy and Black Tea collections housed within a refined, sustainability-led fitment, turning a simple delivery into a calming, ingredient-led pause in the day.

DESIGN DETAIL SPOTLIGHT

A minimalist visual language grounded in deep greens, warm greys, and crisp white reflected Fresh’s connection to nature and hydration. The colored acrylic box held two seamless interior layers: the first presenting core products with precision, the second revealing sensorial touchpoints—a standing mirror, mini speaker, incense with matches, and a keepsake keychain—each chosen to deepen the ritual of self-care and spark content rooted in stillness and beauty.

RECIPIENTS

The Fresh Soy Sensorial Mailer shipped July 2025 to a global community of beauty tastemakers and creators, reaching 120 recipients in the United States, 50–80 in Canada, and 50 in the United Kingdom. Designed to linger long after unboxing, the experience invited its audience to slow down, indulge, and share a hydration ritual elevated by nature and modern luxury.