GAP

BRAND EXPERIENCE IN A BOX

Created for 143 creators across the US, this nostalgia-led gifting experience reintroduced Gap Fragrance for a new generation through scent, sound and self-expression. Inspired by the brand’s iconic ’90s heritage, the concept invited creators to explore five distinct fragrances, each tied to a different personality and mood.

DESIGN DETAIL SPOTLIGHT

A sleek, tiered drawer structure revealed the fragrance collection layer by layer, creating a considered sense of discovery throughout the unboxing. Custom wired headphones and an MP3 player loaded with curated playlists for each scent extended the experience beyond fragrance, connecting scent, sound and emotion in one cohesive story.