Garnier

BRAND EXPERIENCE IN A BOX

Designed to position Garnier Fructis Diamond Sleek as the ultimate high shine hair essential, this gifting experience translated the product benefit into a bold, light catching form. Rooted in interaction, the concept focused on creating a sculptural, content driven object that feels as polished as the product itself. Balancing elevated design with playful discovery, the experience was built to drive shareability and turn product seeding into a striking, memorable unboxing moment.

DESIGN DETAIL SPOTLIGHT

A faceted, diamond-inspired structure, engineered with angular and chromatic finishes that shift with light, create a dynamic, high-shine effect. Inside, mirrored surfaces and clean, minimal fitments reflect the product’s sleek finish, while layered materials introduce depth and tactility. Custom details elevate the experience throughout, from a bedazzled lock closure to a GIA-inspired diamond certificate thatreinforced product messaging. For a surprise and delight moment, we produced a hidden Pantone-matched Ring Pop for an unexpected, playful twist.

RECIPIENTS

500 creators and media partners across key beauty, lifestyle, and social-first audiences.