Garnier

BRAND EXPERIENCE IN A BOX

To introduce Garnier Nutrisse Glossy Curl Color, we created a charming Casita-inspired mailer rooted in community traditions and at-home hair rituals. Designed for Garnier’s creator family, the experience transformed product seeding into an immersive unboxing moment that celebrated culture, storytelling, and curl care. Rolled out to 500 creators and media recipients, the experience brought the brand’s curl-focused innovation to life through a warm, discovery-led gifting journey.

DESIGN DETAIL SPOTLIGHT

Crafted to be explored IRL and shared on social, the mailer featured layered reveals and a rich mix of print, foil, engraving, and embroidery. Rich cocoa tones, textured surfaces, and luminous accents reflected the gloss, movement, and dimension of healthy curls, creating a tactile and highly shareable experience.