Good American

BRAND EXPERIENCE IN A BOX

Designed for Good American’s NYC and Paris showroom events, this experience reimagined the classic hotel keychain as a refined, fashion-led keepsake. Gifted to 200 creators and showroom guests, the piece was created as a tactile extension of the brand experience, transforming a familiar object into a collectible reminder of the moment.

DESIGN DETAIL SPOTLIGHT

Presented in a custom textured box, the experience paired embossed UV gloss detailing with a clean, structured silhouette. Inside, the keychain was nestled within a die-cut tray with a satin overlay, creating a soft, luxurious reveal. Crafted from brushed stainless steel and finished with a leather rope, the piece balanced durability, tactility, and timeless design.