Hawaiian Tropics x Alix Earle

BRAND EXPERIENCE IN A BOX

Created for 50 recipients, this creator-first mailer supported Hawaiian Tropic's Tanthem campaign with Alix Earle by translating its music-fueled, choreography-led energy into an interactive unboxing. Designed to extend the campaign beyond the screen, the experience transformed sun care into a playful, shareable summer moment.

DESIGN DETAIL SPOTLIGHT

A custom boombox-inspired structure formed the hero of the experience, complemented by bold tropical colours, personalised details, and collectible charms. A built-in soundtrack and content-ready tripod encouraged recipients to watch, learn, and participate, capturing the nostalgic energy and community spirit at the heart of the campaign.