Jean Paul Gaultier

Brand experience in a box

To celebrate the launch of Jean Paul Gaultier’s new beauty and accessories collection, we designed an exclusive PR gifting activation, hand-delivered to a select roster of VIP content creators. Blending timeless luxury with the brand’s signature playful spirit, the creative featured a trio of exquisitely handcrafted boxes. Each box was adorned with mounted striped accents, adding a unique twist to the classic hat box silhouette and paying homage to the Maison’s bold aesthetics.

Design detail spotlight

The brand logo was elegantly debossed onto the lid of each box, echoing the iconic design of Jean Paul Gaultier’s signature metal fragrance tins.

Recipients

VIP fashion & beauty creators