Lancôme

BRAND EXPERIENCE IN A BOX

Created for 1,500 creators across the US and Canada, this elevated gifting experience launched Lancôme’s La Vie Est Belle Very Cherry through a playful expression of indulgence and “cherry mania.” Inspired by the ritual of unboxing a luxury pair of shoes, the mailer blended fashion cues, sensorial storytelling and layered discovery to position the fragrance as the ultimate finishing touch.

DESIGN DETAIL SPOTLIGHT

A structured shoebox-inspired vessel opened to reveal the fragrance nestled within a bed of cherries, creating an unexpected moment of drama and discovery. Fragrance-infused custom tissue extended the sensorial experience, while a keepsake satin dust bag and refined finishing details gave the packaging a life beyond the initial unboxing.