Laura Mercier

Brand experience in a box

Created for 1,500 US-based creators and media across beauty and lifestyle, this refined gifting experience introduced Laura Mercier’s Tinted Blur Balm through the product’s signature soft-focus lens. Inspired by its skin-blurring effect, the concept translated diffusion, light and texture into a tactile, sensorial unboxing designed to feel elevated, immersive and inherently shareable.

Design detail spotlight

Encased in a frosted sleeve, the vessel played with opacity and light to create a gradual, cinematic reveal. Diffused typography, tonal gradients, soft-touch matte papers and translucent overlays echoed the balm’s blurred, skin-like finish, while subtle embossing and sculptural paperboard construction brought depth, softness and tactility to the experience.