Laura Mercier

BRAND EXPERIENCE IN A BOX

Created for 800–1,000 creators, this mailer reintroduced Laura Mercier’s iconic Caviar Stick Eye Shadows through a sleek, modern, and luxury-focused unboxing experience. Designed to highlight the product’s timeless sophistication, the concept paired a refined black-and-gold palette with a clean, elevated layout, encouraging creators to rediscover the cult-favorite formula while subtly celebrating the brand’s partnership with Sephora.

DESIGN DETAIL SPOTLIGHT

A matte black magnetic hinge box with gold-foil branding opened to a radiant gold interior featuring the tagline “amplify your eye color.” Products were housed within a gold-printed die-cut tray wrapped in an acetate sleeve incorporating Sephora’s signature stripes, while custom tape, branded seals, and striped interior details created a cohesive premium experience from doorstep to reveal.