Laura Mercier

BRAND EXPERIENCE IN A BOX

To reintroduce the iconic Caviar Stick Eye Shadows in a way that feels sleek, modern, and undeniably luxurious, this mailer was designed to let the product’s timeless sophistication take center stage. Clean lines, a rich black-and-gold palette, and a minimal, elevated layout echo the creamy textures and smoky tones of the sticks themselves. The experience is intentionally streamlined yet impactful—an elegant reveal that invites creators to explore, swatch, and rediscover why Caviar Sticks remain a cult-favorite essential, all while highlighting Laura Mercier’s partnership with Sephora in a refined, understated way.

DESIGN DETAIL SPOTLIGHT

The hero vessel is a magnetic hinge box (13” × 9” × 1.5”) with a matte black exterior, gold-foil branding, and a radiant gold interior featuring the tagline “amplify your eye color.” Products sit in a gold-printed die-cut tray wrapped in an acetate sleeve subtly incorporating Sephora’s iconic stripes for an unexpected touch of partnership storytelling. The outer mailer carries the same refined sensibility through custom printed tape, branded sticker seals, and a Sephora-striped surprise inside—either full interior lining or custom striped tissue paper—to create a cohesive, premium unboxing experience from doorstep to reveal.

RECIPIENTS

800–1,000 creators receiving a curated moment of beauty designed to reignite love for Laura Mercier’s Caviar Sticks and celebrate the brand’s connection to Sephora.