Laura Mercier

BRAND EXPERIENCE IN A BOX

Designed as a holiday pre-gifting moment, the La Pâtisserie Mercier experience introduces Laura Mercier’s Holiday 2025 sets through a refined, story-driven unboxing that feels indulgent, celebratory, and unmistakably French. Rooted in the charm of a classic pâtisserie, the strategy centered on translating the brand’s elegance and warmth into a tactile object that invites discovery and delight. The experience was built to spark anticipation, encourage elevated unboxing content, and secure hero placement across holiday gift guides, bringing the romance of a French bakery straight to recipients’ doorsteps.

DESIGN DETAIL SPOTLIGHT

The mailer arrives as an elevated cake-box vessel, wrapped in a 360° printed gradient and finished with restrained gold foil detailing across logo and pattern. Inside, layered moments of discovery unfold through cream tissue sealed with a branded croissant sticker, pâtisserie-menu–inspired printed collateral, and playful custom merch including matches and a bespoke croissant-shaped candle. A warm palette of creamy neutrals, cocoa browns, soft pinks, and shimmering gold is paired with heritage-inspired typography, romantic scripts, and whimsical illustration.

RECIPIENTS

2000 beauty and lifestyle creators