Laura Mercier

BRAND EXPERIENCE IN A BOX

Designed as a holiday pre-gifting moment for 2,000 beauty and lifestyle creators, La Pâtisserie Mercier introduced Laura Mercier’s Holiday 2025 collection through a refined, story-driven unboxing experience. Inspired by the charm of a classic French pâtisserie, the concept translated the brand’s warmth and elegance into a tactile, discovery-led mailer designed to drive anticipation, content creation, and holiday gift guide placement.

DESIGN DETAIL SPOTLIGHT

The experience arrived as an elevated cake-box vessel wrapped in a custom printed gradient with subtle gold foil detailing. Inside, layered reveals included branded tissue, pâtisserie-inspired collateral, and bespoke touches such as matches and a croissant-shaped candle. Creamy neutrals, cocoa browns, soft pinks, and gold accents combined with heritage typography and whimsical illustrations to create a warm, indulgent, and unmistakably French experience.