Moroccan Oil

Brand experience in a box

To cement Moroccanoil as the ultimate beauty essential for Gen Z during one of their most defining rituals—sorority recruitment—we delivered a bold, unmissable trunk designed to transform prep-time into a shared experience. Tapping into the viral momentum of #RushTok, the oversized wardrobe-style trunk arrived at top sorority houses just in time for recruitment week, overflowing with Moroccanoil’s newest hair and body launches. Opening into a luxe vanity with a lighted mirror, plush stool, and product display, the trunk turned chapter houses into instant glam stations.

DESIGN DETAIL SPOTLIGHT

Inspired by both vintage wardrobe trunks and contemporary dorm-room chic, the design fused turquoise, orange, and white with playful accents of soft pink and brown—perfectly balancing structure with spontaneity. The trunk doubled as a long-lasting beauty hub for rush, bid day, and sisterhood events, creating countless mirror selfies and get-ready rituals that amplified visibility across social feeds. Bespoke merchandise like silk scarves and sweatshirts extended the experience, ensuring the Moroccanoil moment lived on well beyond delivery.

RECIPIENTS

15 U.S. sorority chapters