NARS

Brand experience in a box

Created for 1,000 global creators and KOLs, this chess-inspired mailer celebrated NARS’ best-selling complexion heroes, Light Reflecting Foundation and Natural Radiant Longwear. Inviting recipients to “choose their side,” the gamified concept transformed product discovery into a luxury unboxing experience, combining premium materials with interactive storytelling.

DESIGN DETAIL SPOTLIGHT

Crafted from acrylic, resin, embossed papers, and leather accents, the mailer evoked a luxury game board with foundation shades set against a classic black-and-white palette. Layered materials and interactive details brought the chess concept to life, creating a collectible keepsake while highlighting the inclusivity and performance of each formula.