Nest New York

BRAND EXPERIENCE IN A BOX

To launch NEST New York’s Voyages collection, we designed a two-phase gifting experience that invited creators into a personal journey of scent discovery.

Phase 1 introduced a discovery box containing six unnamed fragrances, encouraging recipients to test, select, and share their favorite. A handwritten note from founder Laura Slatkin added intimacy and exclusivity.

Phase 2 unveiled the chosen scent in its full expression — including eau de parfum, perfume oils, candles, and diffusers — transforming the unboxing into a moment of indulgence and escape.

DESIGN DETAIL SPOTLIGHT

Six original murals, each inspired by far-flung destinations, informed both the fragrance profiles and the palette. This artistic foundation ensured the experience felt transportive from first reveal to final display.

RECIPIENTS

Phase 1 — 100 luxury lifestyle + fragrance tastemakers
Phase 2 — 150 luxury lifestyle + fragrance tastemakers