Neutrogena

Brand experience in a box

Created for U.S. beauty creators and brand ambassadors, this gifting mailer supported Neutrogena’s latest campaign for its hero Ultra Sheer range featuring John Cena. Inspired by the product’s lightweight, invisible protection, the experience embraced a clean, sleek, and effective design language that mirrored the performance of America’s #1 sunscreen while encouraging content creation and product discovery.

DESIGN DETAIL SPOTLIGHT

To bring the product benefit to life, the interior collateral featured UV-activated text that remained hidden until exposed to sunlight, revealing a violet message. This interactive detail transformed the invisible protection story into a memorable hands-on moment, reinforcing the innovation behind the Ultra Sheer range.

Here is link if you cannot make — had to move up in schedule today.
Neutrogena Ultra Sheer SPF campaign with John Cena
Neutrogena Ultra Sheer SPF campaign with John Cena
Neutrogena Ultra Sheer SPF campaign with John Cena