Paco Rabanne​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌​‍​​​​‍​​‍‌​​‌‍​​​‌‌‍‌​​‍‌​​‍​​​‌‍‌‍​‍‌​‍‌​‌​​​‍​​‍‌‍​‍​‍‌​‍​‌‍‌‍‌‍‌‍‌‍​​‍‌‌‍​‌​‍‌​​​​​​‌​​​​​‌​‌‍​‌‍‌​​‌‌​‍‌​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌‍​‌​​‌‍‌‌‌​‍‌‍‍‌‌‍‌‌‌‍‍‌‍​‌‍‌‌‌​​‌‍‌‍‌‌​​‌‍‌‍‍‌‍‌‌‌‍‍‌‌​​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌​‍​​​​‍​​‍‌​​‌‍​​​‌‌‍‌​​‍‌​​‍​​​‌‍‌‍​‍‌​‍‌​‌​​​‍​​‍‌‍​‍​‍‌​‍​‌‍‌‍‌‍‌‍‌‍​​‍‌‌‍​‌​‍‌​​​​​​‌​​​​​‌​‌‍​‌‍‌​​‌‌​‍‌​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍‌‌‌‍​‌​​‌‍‌‌‌​‍‌‍‍‌‌‍‌‌‌‍‍‌‍​‌‍‌‌‌​​‌‍‌‍‌‌​​‌‍‌‍‍‌‍‌‌‌‍‍‌‌​​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍​‍‌‌

Brand experience in a box

To educate and excite content creators and their audiences about the relaunch of Paco Rabanne’s iconic 1 Million fragrance, we created a gifting mailer designed to deliver a luxurious, sensory experience. Sleek, matte-black packaging placed the fragrance at the heart of the unboxing moment, amplifying the brand’s connection to opulence and sophistication. To creatively reinforce Paco Rabanne’s alignment with the music industry, the perfume was accompanied by a mini gold wireless speaker and a sleek metal card featuring a QR code linking to an exclusive playlist curated by acclaimed DJ and producer DJ Snake.

Design detail spotlight

The brand’s logo was laser-cut in acrylic and elegantly mounted within a die-cut interior fitment, delivering a bold yet refined visual statement.

Recipients

Music and lifestyle influencers