Paco Rabanne

BRAND EXPERIENCE IN A BOX

Created for 100 influencers across fragrance, fashion, and lifestyle, this holiday mailer celebrated Rabanne’s golden icons 1 Million and Million Gold as the scents of the season. Inspired by the brand’s audacious, avant-garde spirit, the Starfinder experience invited recipients into a dazzling golden universe through a layered unboxing journey designed to spark intrigue, drive social storytelling, and reinforce Rabanne’s signature sense of glamour.

DESIGN DETAIL SPOTLIGHT

A rounded vessel topped with a celestial-inspired lid set the stage for discovery, drawing on Rabanne’s signature shine, constellation motifs, and fashion-forward codes. Luminous gold finishes, embossed details, and custom fitments elevated the fragrance reveal, while matte-black collateral with gold-foil accents echoed the brand’s cosmic identity. Every detail transformed gifting into a bold, celestial statement.