Paco Rabanne

BRAND EXPERIENCE IN A BOX

To celebrate the holiday season, we crafted a bespoke pre-gifting mailer that crowned Rabanne’s golden icons—1 Million and Million Gold—as the defining fragrances of the moment. Drawing from the brand’s audacious, avant-garde spirit, the experience was designed to spark intrigue and create a striking moment for influencers and press. The “Starfinder” mailer, a rounded vessel with a celestial-inspired lid, invited recipients to step into Rabanne’s dazzling universe where gold reigns supreme. Layer by layer, the unboxing mirrored a journey through a golden galaxy, blending high-fashion edge with a sense of daring holiday glamour. Designed to ignite excitement and drive social storytelling, the Starfinder experience positioned Rabanne’s golden icons as the standout scents of the season, leaving a memorable impression rooted in luxury, glamour, and the brand’s unmistakable avant-garde DNA.

DESIGN DETAIL SPOTLIGHT

The creative direction embraced Rabanne’s signature shine, constellation artwork, and fashion-forward codes, weaving them into a sensorial experience anchored in radiant gold. A refined palette of luminous metallics, creamy neutrals, bold black, and crisp white set the mood, while rich textures, gold foil, and embossed detailing amplified a sense of festive brilliance. Inside the rounded vessel, custom fitments elevated the hero moment for both fragrances, and the printed collateral — housed in a sleek matte-black envelope with gold-foil accents — echoed the brand’s cosmic identity. From cosmic patterns to gleaming typographic touches, every detail celebrated Rabanne’s bold aesthetic and transformed gifting into a stylish celestial statement.

RECIPIENTS

Delivered in October 2025, the Paco Rabanne Holiday Mailer reached 100 influencers — an equal split of male and female tastemakers — whose audiences span fragrance, fashion, and lifestyle.