Rabanne

BRAND EXPERIENCE IN A BOX

Rooted in Rabanne’s DNA of fearless self-expression and modern sensuality, this Valentine’s campaign reached 200 creators through a tiered gifting strategy that transformed traditional PR mailers into shareable brand experiences. From white-glove cake deliveries to custom boxes for singles and couples, each reveal was designed to spark content, connection, and anticipation while bringing the brand story to life.

DESIGN DETAIL SPOTLIGHT

Material choices amplified the sensory storytelling throughout, with silver foil accents, heart-led graphics, custom ribbon, and premium collateral creating a bold and tactile unboxing experience. Collectible inserts, bespoke shipping details, and a custom cake inspired by the fragrance’s strawberry and vanilla notes extended the product story beyond the box, turning every touchpoint into a memorable and shareable Rabanne moment.