Rabanne

BRAND EXPERIENCE IN A BOX

This Valentines initiative was designed as a bold, emotionally driven gifting moment, rooted in Rabanne’s DNA of fearless self-expression and modern sensuality. The strategy focused on delivering a highly shareable, passion-fueled reveal for creators and press.We executed a tiered gifting format,including white glove delivery of a custom cake, and intimate telescoping boxes for singles and couples. Each tier held its own unique creative, transforming a PR mailer into a diverse experience that drove community led content. Threaded by connection, indulgence, and anticipation, every touchpoint was considered - from design to delivery, brand narrative was at the core.

DESIGN DETAIL SPOTLIGHT

Material choices amplified sensory storytelling at every layer. Silver foil accents, heart-led graphics, customized ribbon, and heavyweight collateral introduced texture, and visual capture. Inserts were treated as collectible keepsakes rather than simple cards, with bold gradient treatments heightening contrast and drama from first glance to final reveal. Cake ingredients were inspired by the fragrance’s strawberry and vanilla notes, extending product storytellinginto an edible, shareable moment. Bespoke shipper tape and branded stickers ensured even thedoorstep moment carried Valentine’s messaging. With recipient interaction front and center, design details worked together to create discovery, delight, and a distinctly Rabanne unboxing moment.

RECIPIENTS

200 Creators (cross vertical)