Ralph Lauren

BRAND EXPERIENCE IN A BOX

Created for 500–700 recipients, this yearbook-inspired mailer brought together Polo 67 and Polo 67 Extreme through a celebration of Ralph Lauren’s all-star attitude and scent storytelling. Packed with retro track-and-field references, varsity graphics, and bold color blocking, the experience drew on heritage Americana while delivering a polished, contemporary feel.

DESIGN DETAIL SPOTLIGHT

Intentional, tactile-first details elevated the experience, including a mounted linen-textured cover, satin ribbon bookmark, and heavyweight bound pages that brought ingredient storytelling to life. Metallic embossed accents reinforced the brand’s premium legacy, while a removable die-cut tray transformed the mailer into a functional keepsake designed to live beyond the unboxing.