Ralph Lauren

BRAND EXPERIENCE IN A BOX

Created for 150 recipients across two tiers, this seeding experience celebrated the relaunch of Polo Sport Eyewear through the bold energy, confidence, and sporting legacy of the iconic '90s brand. Inspired by the visual language of vintage sports editorials, the mailer reintroduced the collection to a new generation with nostalgia-driven storytelling, vibrant color, and dynamic graphic design.

DESIGN DETAIL SPOTLIGHT

Referencing '90s magazine layouts, the experience featured bold typography, layered editorial compositions, mirrored details, and interactive reveals that encouraged exploration. Six signature colorways were woven throughout the design, creating a vibrant visual journey that celebrated individuality, self-expression, and the unmistakable spirit of Polo Sport.