Ralph Lauren

BRAND EXPERIENCE IN A BOX

Created for 300 VIP beauty and fragrance creators across five global markets, this premium gifting experience celebrated Ralph’s Club New York Parfum. Inspired by Manhattan after dark, the mailer translated the worlds of music, mixology, and contemporary luxury into a sophisticated unboxing experience.

DESIGN DETAIL SPOTLIGHT

A sculptural display case with winged panels framed the fragrance as the centrepiece. Wood-grain finishes and seductive velvet lining added refinement, while debossed coasters and stainless-steel cocktail picks brought the ritual of mixology to life.