Amazon Influencer Program

BRAND EXPERIENCE IN A BOX

Created for 60 key creators and publishers across the Amazon Influencer Program, this gifting experience celebrated the launch of Amazon Essentials x Sofia Grainge AW25. Inspired by the collection’s blend of elevated autumn style and mother-and-mini charm, the mailer invited recipients into a world of curated mischief and seasonal storytelling. Designed to drive social buzz and creator engagement, the experience balanced sophistication with playful discovery through a memorable, content-worthy unboxing.

DESIGN DETAIL SPOTLIGHT

A patterned bow box wrapped in an oversized velvet bow created a theatrical reveal inspired by the rich hues and prints of the AW25 collection. Sophisticated graphics were paired with playful illustrations, including Sofia’s signature goose-with-a-necktie icon, across textured uncoated papers. Inside, invitation-inspired collateral, structured envelopes, and festive hangtags extended the story, delivering a refined yet whimsical celebration of the season.