Khloe Kardashian

BRAND EXPERIENCE IN A BOX

Created for 150 recipients, this premium PR seeding experience translated the spirit of XO Blue into an immersive unboxing inspired by the idea of a "vacation in a bottle." Designed to transport recipients into a sun-soaked state of mind, the experience captured the fragrance's carefree energy through playful structure, layered reveals, and coastal-inspired design cues that extended the brand story beyond the scent itself.

DESIGN DETAIL SPOTLIGHT

A bespoke pop-up sun lounger formed the hero reveal, complete with a miniature umbrella that transformed the unboxing into a playful getaway moment. Chrome finishes, luminous ocean blues enhanced with UV spot gloss, and layered graphics added depth and tactility, creating a premium multi-sensory experience that reflected the fragrance's fresh, radiant character.